Following the success of the Angry Birds Speakers photo shoot I was asked to design adverts using these images. GEAR4's retailers and distributors around the world would need to use these assets. Therefore the final artwork had to be simple, editable and compatible with previous versions of Adobe Creative Suite.
Angry Birds and it's creator Rovio have a light and fun personality with a good sense of humour. With that in mind I began looking at puns related to the game characters and their relationship to each other. I felt the typography needed to be bold, have life and be expressive. The design also needed to be flexible enough to work across print ads, posters, pull-up banners, postcards and web banners.