2012 saw the inaugural GEAR4 Channel Partner Conference in Dublin. An event intended to educate existing and potential retailers of the current and upcoming product range. The conference was planned to be a friendly and informal way of promoting sales.
A fresh, bold identity was needed for this event to entice guests. The look and feel of the show should be fun and engaging plus not take itself too seriously. The design is built in a flexible way so that in can be augmented for the future. The colours and icons used can be swapped out to reflect the host country's flag and national symbols.