This was the final major project from my degree and I'm still fond of it. Being a bit "right-on" at the time (reading books and watching films from Michael Moore) I came upon the idea to create an über brand that would neutralise all other brands. To fight fire with fire. Everyone in the world would be equal share holder in EARTH. Everytime someone is born and everytime someone died EARTH Ltd would be divided by the entire global population. Therefore everyone and anyone, everywhere and anywhere owns the same as everyone else. I'll concede this isn't the most well thought out plan but my heart was in the right place.