Our client was pitching to Fat Face and needed a selection of printed materials to show the direction they wanted to take their proposed customer service programme. We spoke with staff, researched the brand story and looked at store interiors which resulted in this eclectic aesthetic. Fat Face thought that we had captured their brand perfectly and our client won the contract. However, while this design was in development so was Fat Face's new brand. Therefore, unfortunately, this never made it to final production.