BBH were asked to create content for the Mentos global brand page that could be taken up by their individual territories around the world. The imagery that accompanied the posts needed to be high quality, low cost and fast. At the time the Mentos social personality was irreverent and humorous. This was reflected in the illustration and photography that was done in-house. There were several different styles running in tandem but each one had to live up the phrase “stay fresh”.