GEAR4 registered the trademark for the term “appcessory” in specific territories throughout the world. To maintain it’s registration the company needed to be seen using the term in it’s marketing, packaging and other materials. The brief was to create an official mark that was distinctive and simple to be used discreetly on packaging and POS. I focused on the idea that an appcessory is more than the sum of it’s parts. To further explain the design I created an animation which can be seen at the link below.