Spindlow Design

Advertising

Simply bold print adverts for Yokohama.

4 Images

Yokohama Advan advert detail in Top Gear magazine.

Yokohama's UK concern needed print advertising for several automotive magazines. Logos and concise brand guidelines were supplied by the Japanese parent company while images came from the British marketing manager. The brief wasn't complicated—be eye catching. Different styles and layouts were explored to see which worked best. Artwork was created for the preferred designs in several formats for each magazine's dimensions.