Mentos social imagery
Mentos are small candy pieces with a slightly hard exterior and a soft, chewy interior or “chewy dragées” for short. BBH were asked to create content for the Mentos global brand library that could be used by their individual territories around the world.
The imagery that accompanied the posts needed to be high quality, as well as low cost and able to be turned around fast. At the time the Mentos social personality was irreverent and humorous. This was reflected in the illustration, photography and animation that was created in-house. There were several different styles running in tandem but each one had to live up the tenet “stay fresh”.
It was a tough brief as we were trying to cover territories as diverse as Belgium, Brazil and Australia. Even so Mentos were thrilled with the output and tone.
Art Direction
Social Media Design
Illustration
Animation