Audi UK employed BBH to produce content for their social media channels which mainly includes Facebook and Twitter. Engagement rates show that posts on social media with an accompanying image attract more interactions than those without. Therefore specific imagery was created to enhance the effectiveness of particular posts.
As the budget per post was next to nothing photography was generally found on one of Audi’s media libraries or from Audi Magazine. This was then used to design images optimised to aspect ratios for Facebook and Twitter that were in keeping with Audi’s brand image. Time was also tight so anywhere from two to eight post images were produced per day.