BeadMaster branding
Established in 2004, aask us manufactures high quality finishing products that are easy to install for clients and project teams. They wanted to introduce an innovative product to the market, which required the launch of a new sub-brand.
After the initial research stage and client workshops a new brand name and product naming structure was created for BeadMaster, a newly invented product from electrician and plasterer, Peter Carter. Brand design; website creation; photography; launch video; and other assets followed.
Thanks to the design and creation of this new highly visual and engaging brand, BeadMaster were nominated and short-listed for the Innovation Awards and showcased at the London Build Expo.
Creative Direction
Brand Design
Art Direction