BMW Order Status Programme email design
BMW design and manufacture cars globally with their headquarters in Munich, Germany. HPS Group had the marketing communications account for BMW’s dealer network. BMW wanted to manage their customers expectations while waiting for their new car, whilst also generating excitement for their delivery. I was design lead on the project.
The Order Status Programme was devised as an email track that the customer would receive letting them know where their car was in the manufacture and delivery process. These emails were personalised with the information held about the order including bespoke imagery related to their order.
Utilising the car image generator from the BMW online car configurator meant that each email had an accurate image of the car they had ordered with the correct spec, wheels and paint colour. In the final iteration of the design we used these visuals over brand approved backgrounds to create custom hero images featuring the customers exact car.
HTML Email Design
Art Direction